Veterinary gastrointestinal diets market seen hitting $2.49 billion by 2030

The veterinary gastrointestinal diets market reached $1.73 billion in 2025 and is projected to rise to $2.49 billion by 2030, driven by pet adoption, premium nutrition demand and growing focus on digestive health. North America led the market in 2025, while Asia-Pacific is expected to grow fastest through 2030.

Why it matters: - Veterinary gastrointestinal diets are moving from niche pet food to a bigger part of preventive animal healthcare. - The market’s projected climb to $2.49 billion by 2030 signals stronger demand for specialized nutrition for dogs and cats with digestive issues. - Rising pet ownership and more awareness of pet wellness are expanding the customer base for prescription and specialty diets.

What happened: - The Business Research Company released its Veterinary Gastrointestinal Diets Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035 on July 9, 2026. - The report put the market at $1.73 billion in 2025 and forecast $1.86 billion in 2026. - The report projected a compound annual growth rate of 7.3% over the recent period and 7.6% through 2030. - The market is expected to reach $2.49 billion by 2030.

The details: - Veterinary gastrointestinal diets are formulated pet foods for dogs and cats. - These diets are designed to support digestive health and help manage diarrhea, constipation and inflammatory bowel disease. - The diets typically include easily digestible nutrients, balanced fiber and controlled levels of protein and fat. - Those features are intended to reduce intestinal stress and improve nutrient absorption. - Historical growth was supported by higher pet adoption, more gastrointestinal disorders in pets, greater consumption of commercial pet foods, expansion of veterinary healthcare infrastructure and wider use of processed diets that affect gut microbiota. - Future growth is expected to be helped by an aging companion-animal population, premium pet nutrition, stricter veterinary diet rules and greater focus on preventive care. - The report also flagged rising demand for clean-label and natural ingredient products, more food sensitivities and digestive disorders, growth in prescription digestive nutrition, premium and humanized gut wellness diets and more preventive gut-health feeding programs. - North America held the largest market share in 2025. - Asia-Pacific is projected to be the fastest-growing region during the forecast period. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America and the Middle East and Africa. - The report also includes market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technologies and future trend analysis, plus updated graphics and tables. - A free sample of the report is available. - The full market report is available online.

Between the lines: - The growth case rests on two forces: more pets in homes and more owners treating digestive health as part of routine care. - The premiumization trend suggests buyers are willing to pay more for targeted nutrition, not just basic pet food. - The regional split points to a mature market in North America and more room for expansion in Asia-Pacific. - The report’s emphasis on clean-label, natural and humanized diets indicates the category is following broader consumer-food trends into pet care.

What's next: - The market is expected to keep expanding through 2030 as pet ownership, preventive care and specialty nutrition demand rise. - Veterinary diet brands will likely compete more on ingredient quality, product positioning and digestive-health claims. - Growth in Asia-Pacific could reshape where future volume gains come from.

The bottom line: - Veterinary gastrointestinal diets are on track for steady, global growth, with the category moving deeper into premium pet wellness.